AI calorie & macro coach

Snap your plate.
We'll do the math.

Morsel turns a photo or a sentence into calories and macros in seconds, then reads your weigh-ins to adjust your targets every week, like a coach who actually looks at the numbers.

2-minute quiz · 7-day Plus trial, no card · Free plan forever

Salmon grain bowl with egg, avocado and sweet potato on a linen tablecloth

Example scan

  • Seared salmon · 4 oz233
  • Quinoa · ¾ cup166
  • Roasted sweet potato · ½ cup90
  • Avocado · ½ fruit120
  • Soft-boiled egg · 1 large72
1,239kcal left

Lunch logged

681 kcal · 4 seconds

P 41gC 58gF 30g
Avocado toast with fried eggs, cherry tomatoes and yogurt with blueberries

One photo, everything logged

It sees the toast. And the butter.

Morsel separates every food on the plate, estimates the portion from what's around it and fills in the macros. Tweak anything before you save. Or skip the photo and just type "two eggs and toast".

Avocado toast breakfast

Example
  • Sourdough toast

    1 thick slice

    160
  • Smashed avocado

    ⅓ fruit

    107
  • Fried eggs

    2 large

    180
  • Cherry tomatoes

    10 halves

    18
  • Greek yogurt & blueberries

    ½ cup

    95
P 30gC 51gF 26g560 kcal

How it works

Less logging. Better numbers.

  1. 01

    Answer a 2-minute quiz

    Your body, goal, activity and food style become a calorie target and macro split built for you.

  2. 02

    Snap, type or tap

    Photograph your plate, describe it in a sentence, or re-log a recent favourite in one tap.

  3. 03

    Weigh in, get coached

    Each week Morsel compares what you ate with how your trend weight moved and adjusts your calories.

The adaptive coach · Plus

A coach that reads your scale, not your mood.

Daily weight bounces around with water and salt. Morsel smooths it into a trend, measures your real expenditure from what you logged, and nudges your calories each week.

  • Trend weight filters out the day-to-day noise
  • Measured expenditure replaces generic formulas as data comes in
  • Weekly check-ins move your target by at most 250 kcal

Scale weight vs. trend

Illustrative example
Daily weigh-ins Trend weight

Everything in one place

Built for people who've tried tracking before.

Photo logging

Every food on the plate, portioned and counted.

Describe it

Type a meal the way you'd text a friend.

Targets that fit

Balanced, high-protein, lower-carb, keto or plant-based splits.

Trend weight

See real progress through the daily noise.

Weekly check-ins

Calories that adapt as your body does.

Water & streaks

Small habits, tracked with a tap.

Pricing

Free to start. Plus when you want the coach.

Everything you need to track is free. Plus unlocks unlimited AI logging and the adaptive coach.

What you getFreePlus
Personalised calorie & macro targets
Manual logging, recent foods, water, weigh-ins
AI photo & description logging3 a dayUnlimited
Trend weight & progress charts
Measured expenditure (your real TDEE)
Weekly adaptive check-ins
Most popular · save 50%

Plus · 12 months

$59.99/ year$119.88

That's $5.00 a month.

Plus · 1 month

$9.99/ month

Flexible, month to month.

Start with a free 7-day trial

No card needed for the trial. The free plan stays free.

Your plan is two minutes away.

Answer a few questions and see your calories, macros and goal date before you create an account.

Build my free plan
Chicken burrito bowl with rice, beans, corn and avocado